Management and Strategy

I was looking for something completely different and found this. It is awesome.

Recently started reading blog on compete.com really good stuff. I found this post very interesting. I think this is because Apple has not launched a new version of IPhone and Blackberry had launched new products hence there is more traffic on that site. But who know… :) 

The chart below shows traffic to U.S. phone-specific portions* of each manufacturer’s website between July 2008 and February 2009.

Changing of the Guard? Blackberry Passes iPhone Online

Today I read about Photosynth on marketwatch. It is another great innovation from Microsoft after pptPlex. You should check it out. It is simple to use and provides a different experience. I created 2 synths in less than 3 minutes.

Marine Lines in Mumbai

Mumbai Area: Near Gateway and Elphinstone college

Presentations use to be so monotonous. They start from slide 1 and end with last slide. I have always hated this flow. I like my presentations to be dynamic. I like to change the flow based on my audience. I always struggled with current Powerpoint options to achieve this. I have tried many things like remembering slide numbers to jump to various sections in my presentations or creating links or buttons to jump between slides. All these options just don’t work. But recently Microsoft Office team released a new add-in for Powerpoint called pptPlex.

pptPlex is innovation at its best. pptPlex now allows you to make your presentations dynamic without spending more than 3-5 minutes per presentation. Basically you just define your sections and the add-in does the rest.. I am in love with this tool I will highly recommend you check this out especially if you give presentations you have to take a peek. Following are few good videos to get you started. You can download the add-in at http://www.officelabs.com/Pages/Default.aspx

Few weeks back I interviewed for a position as Product Manager for BizTalk RFID team. This Wednesday I accepted the offer and I will be starting my new job on 1^st of October. J I am really excited about this opportunity. I could not have asked for better opportunity after my MBA. It is a marketing role focusing on worldwide launch of BizTalk RFID Server. Marketing is going to be a new area for me but I think I am ready for the challenge and it would be lot of fun. J I love traveling and I will get to do a lot of it. J

Now I prepare for my graduation on Saturday 8^th September. J

Hey all, I came across this cool but a bit controversial post. I think the post is a fun read and has some substance. So read and enjoy…

http://www.wisecamel.com/2007/06/20/10-sales-and-marketing-tips-i-learned-from-strippers/

Enjoy.

Following is a Core Brand Values pyramid. The concept is simple to build a brand you need to focus on all aspects of the pyramid.

Source: “Building Customer-Based Brand Equity…”, Marketing Management, 2001

Following is an example of using the pyramid applied to Toyota Prius…

1. Who are you? Identity
2. What are you? Meaning
3. What about you? What do I think or feel? Response
4. What about you and me? Relationships

Evaluating costs can be expensive and time consuming. Following is a table with some guidance on which costs you should consider for different decisions you would like to make.

Source:
The Strategy and Tactics of Pricing

There are 3 primary strategies in pricing any product. Following are the 3 strategies and advantages of each.

• Skimming: Make money by charging higher prices.
• Penetration: Price lower and gain market share.
• Neutral: Be competitive with competition.

Following table shows few differences between these strategies.

Source:
The Strategy and Tactics of Pricing