This is a great read for folks who are interested in online marketing and analytics. Traditionally most online ads have been sold based on unique views or cost per click(CPC) model. There is a new trend where companies are looking at selling these ads based on time spent.
CPC & view based model has introduced lot of phony sites who only try to get you to come to the site and show you ads and make you switch between pages to show more ads.
Hmm, Interesting question is what are the scenarios where time based model makes sense? Recently I have seen lot of sites add “Sponsored Links or content”. This is a great scenario for time based revenue model. If people read the whole article advertiser pays more money, if they bail immediately you . Another example would be to charge more when someone watches longer video ad on a site.
Analytics focused companies like Omniture and Chartbeat are spearheading the revolution and will be interesting to see which other models are introduced and if any of them will actually threaten the traditional powerhouses like Google. I am sure CPC model is not going anywhere soon but exciting times ahead…
In 2014 digital subscriptions to the Financial Times grew 21 percent, more than twice the rate of overall circulation, and the digital audience accounted for 70 percent of paying readers. Still, the salmon-colored business newspaper faces the same problem as all publications: Print ad rates are far higher than digital ones. But FT Group Chief Executive Officer John Ridding says its secret weapon is audience engagement. “Our audience is not just growing,” he told shareholders on Feb. 27. “People are spending more time with the FT and consuming more content.” To take fuller advantage of those eyeballs, the paper’s website has started to change the way it sells ads.
Stumbled upon this blog post from Dan Martell about giving presentations which is one of my passions. . Loved it
The most important takeaway for me was how to come up with a catchy title which is one of my big weak points. Am surely going to try this out.
Creating a catchy title can feel overwhelming, but there’s a simple trick based on decades of research and it’s super scientific. Just use magazine covers. Search online for a magazine in your industry and put the words, “Magazine Cover” after it. (ex: Forbes Magazine Cover). You’ll see 100’s of examples of article headlines designed to capture someones attention. Use them for inspiration and tweak for your own needs.
Entertainment industry is finally changing and existing players are adopting new modes of content delivery. It is high time for these companies to adopt it or else Netflix and Amazon will eat there lunch.
Article on GeekWire on CBS, NBG live streaming NFL playoffs for free and Fox will make it tough but will live stream Super Bowl.
It’s also 2014, and that means you’ll be able to watch some of the postseason action for free online thanks to NBC and CBS. But Fox is making things more complicated, which could be bad news for some Seahawks fans.
Variety reports that for the first time, CBS will stream its four AFC playoff games — San Diego at Cincinnati on Saturday; two AFC Divisional playoff games next weekend; the AFC Championship game on Jan. 19 — for free at CBSSports.com.
Similar to last year, NBC will also live stream its playoff coverage for free here. That means anyone with Internet can watch Saturday’s wild card games — Kansas City at Indianapolis; New Orleans at Philadelphia — online as well
I have seen benefits go down over years and benefit levels being added at top end. This article was great read. Now I should stop flying with my preferred airline and just buy cheapest tickets. Will still collect the miles because I think they are free.
Did anyone pay attention when Robert Shiller warned about the real estate bubble or Nouriel Roubini sounded the alarm bells about the impending global economic crisis? Probably not as much as they should have. So feel free to ignore this one, too: travel loyalty programs — and particularly airline programs — are a bubble. And it may be about to pop.
All the signs are there. Delta Air Lines’ recent, precipitous devaluation of its loyalty program is just the latest. Your hard-earned frequent flier miles now die with you, and can’t be inherited by your next of kin. (Yes, Delta can do that.) This follows a wholesale downgrade of its SkyMiles program. Several hotel chains, including Marriott and Hilton, have also decimated their programs in the last few weeks.
Really awesome story had to repost. Single customer interaction can change your company…
Several years ago, a single problem customer changed the fate of my company. Here’s the story.
In business, we’re often all about the numbers–occasionally to a fault. I’m not saying statistics and metrics aren’t useful tools. Sometimes, however, the success or failure of an enterprise comes down to individual interaction–say, a handshake or a phone call.
Let me give you a good example.
In 1995, I bootstrapped a tech company, Broadcast Software. We created digital audio and automation software for broadcast radio stations. After four years, we had 16 employees and customers in 40 countries.
But we were at a transition point. If companies need to grow or die, we were in need of a transfusion. We had grown beyond my ability to fund future growth out of my back pocket, and it was time to get outside capital. It also turned out to be time for the tech bubble to burst. Our potential funding sources instantly disappeared.
I was a hands-on CEO. I had written the original code and knew many of our customers personally. I had told my employees that the buck stopped with me, that I’d be willing to speak with any customer they couldn’t help or satisfy. If need be, they should even give out my personal number.
Key question is not whether the pricing is right or wrong, question is how does JC Penney differentiate from its competition. Why will I go to Penney when I can got o Macys when pricing for Penney now looks exactly same as Macys. Coupons from Penney were not just discounting mechanism but kinda their identify and changing identify in current market is going to be really tough…
Here’s a riddle: How do bargain hunters know they’re getting a bargain if there’s no hunt? The answer is, they don’t. That’s just one of the lessons Ron Johnson has learned in his six months as chief executive officer of J. C. Penney. Johnson developed Target’s (TGT) “cheap chic” persona before moving to Apple (AAPL), where he created the world’s most profitable stores. Now he’s trying something really hard. He wants to wean Penney’s middle-market customers from a steady diet of coupons and almost constant discounting. So far, they’re not buying. “The transition has been tougher than we anticipated,” Johnson said during a May 15 presentation to investors.
Johnson’s strategy was deceptively simple: quickly replace Penney’s relatively high list prices—which it aggressively discounted—with lower everyday “fair and square prices.” The early results of that grand experiment have been dismal. The department store chain, with 1,100 U.S. stores, had overall revenue of $3.2 billion in the first quarter, and lost $163 million during that time. Sales at stores open more than a year fell an average 19 percent. The number of people coming into Penney stores dropped by 10 percent, and the number of those who bought something fell, too, by 5 percent.
“What is the source of this?” asked Mike Kramer, Penney’s new chief operating officer, during the May presentation. “Coupons, that drug,” he said. “We did not realize how deep some of the customers were into this. … We have got to wean them off this and educate our consumers.” Added Johnson: “We have got to get people to understand our pricing strategy.”
Before Johnson’s arrival
Awesome talk on choices..
5 lessons in social media from Home Depot executive. Pretty good article.
- You can’t control the conversation
- Be authentic
- It’s about people
- Your people need hands-on expertise in what customers care about
- Be patient and flexible
At Home Depot (HD), we first realized we needed to have a real conversation with our customers back in 2007. A blogger flamed us about customer service in a post that drew thousands of comments. In the past we might have responded in a corporate voice, but our chief executive officer took a different tack. He wrote a personal response in the comments, acknowledging that the blogger was right and that we had to work to improve.
Social media has since become a way for us to improve our customer service—not merely a vehicle for us to talk about it. In 2008 we started on Twitter, but many of the solutions our customers were looking for needed more than 140 characters. In 2009 we launched our Facebook page and a year later started a DIY (do it yourself) community online.
One of our more important decisions was to use store associates in much of our social interaction. They are the ones with the project and product expertise customers need. It was the right choice.
Here are five lessons we’ve learned about social media from our own still-evolving experience.