Management and Strategy

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”
—Steve Jobs, 2005

“Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”
—Steve Jobs, 2005

“Innovation distinguishes between a leader and a follower.”
—Steve Jobs, 2005

“Design is not just what it looks like and feels like. Design is how it works.”
—Steve Jobs, 2003

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
—Steve Jobs, 1998

Hey all, I came across this cool but a bit controversial post. I think the post is a fun read and has some substance. So read and enjoy…

http://www.wisecamel.com/2007/06/20/10-sales-and-marketing-tips-i-learned-from-strippers/

Enjoy.

Following is a Core Brand Values pyramid. The concept is simple to build a brand you need to focus on all aspects of the pyramid.

Source: “Building Customer-Based Brand Equity…”, Marketing Management, 2001

Following is an example of using the pyramid applied to Toyota Prius…

1. Who are you? Identity
2. What are you? Meaning
3. What about you? What do I think or feel? Response
4. What about you and me? Relationships