May 26
In many cases people try to simplify pricing by providing single price to all customers or provide bundles pricing for multiple products and services. This can turn out to be a big mistake. There maybe cases where bundling may make sense but that is very rare.
Following slide shows why bundling can be a mistake. If you set just a single price for whole market like in this case there will be customers in A and B category who will not buy the products as they feel the price is high and C & D customers will pay far less than what they value the product or service. In both cases we lose.
Source:
The Strategy and Tactics of Pricing
