Jul 19

Branding: Core Brand Values Pyramid

Marketing, Strategy Add comments

Following is a Core Brand Values pyramid. The concept is simple to build a brand you need to focus on all aspects of the pyramid.

Source: “Building Customer-Based Brand Equity…”, Marketing Management, 2001

Following is an example of using the pyramid applied to Toyota Prius…

4 Responses to “Branding: Core Brand Values Pyramid”

  1. shruti kiran Says:
    November 29th, 1999 at 6:00 pm

    thanks 4 the information,core brand value make up foundation for every desion you make for your company makes.

  2. Bits and Bytes from my Life » Blog Archive » Branding: Core Brand Values Pyramid Says:
    August 19th, 2007 at 9:54 pm

    [...] Brand value pyramid provides a framework to build your brand value.read more | digg story [...]

  3. BlogOxide Says:
    September 1st, 2007 at 3:06 pm

    THat’s right, but can it be same for corporate banding or is just limited to product branding?

  4. Bharath Iyer Says:
    February 11th, 2011 at 1:18 am

    this is called the CBBE pyramid.

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