May 29

BCG MissionToday while flying back from Dallas I picked up this book. I wanted to read something that I could finish in couple of hours and was valuable in business terms. This book turned out to be a real good one. There is some fluff in it but some content is real great. George has really done a great job of keeping it in around 100 pages and highlighting the key future strategies.

According to George the 5 key strategies to look forward to are

  1. Supply Chain Gymnastics : Our infrastructure on west coast is crumbling and in future importing things from overseas through sea route may not be feasible. How can you react as business to this?
  2. Sidestepping Economies of Scale: Bigger may not be always better. George talks about disposable factories. It is not a new concept, it is very common concept in project oriented industries where you setup small manufacturing operation on project site. 
  3. Dynamic pricing: Ability to provide unique price to individual buyer. I have heard about this in past but George brought it home with a great example. Example he gave was of toll charges which change based on traffic patterns using RFID. It is being tested in Washington state.
  4. Embracing complexity: Other way of putting this is increasing and accepting configurability of products. Every individual should be able to uniquely design the product he desires. Great example of this is MINI. 🙂
  5. Infinite Bandwidth: Leveraging high speed Internet bandwidth to change business processes or even define new business models.

It is a good book and will highly recommend it to everyone. 🙂 Enjoy

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