This is a great BizTalk RFID case study in hospitality.
Resort Streamlines Skier Check-In, Improves Data Collection with RF Technology
Enhancing the guest experience is central to the corporate mission at Vail Resorts, but ski lift pass authentication for season pass holders was often a time-consuming process due to passes being worn under layers of winter clothing. In addition, the company had little visibility into the skiing patterns of its guests. Vail Resorts switched to season passes embedded with radio frequency (RF) tags that can be scanned through a skier’s jacket, streamlining the pass-holder authentication process. The company also placed RF scanners on upper-mountain lifts to capture lift access data that helps sharpen targeted marketing. The solution uses Microsoft® BizTalk® Server RFID and SQL Server® 2005 to handle authentication transactions, SQL Server 2005 Reporting Services for data analysis, and Windows® Communication Foundation for point-to-point data exchange.
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