There are 4 types of professional practices
- Pharmacist: Where customers know what like an aspirin and they want it at lowest price.
- Nurse: Here the focus is not just on providing aspirin but on ability to council and guide the client through a process. Customer wants to be involved in decision making process
- Brain Surgeon: Here customer has a problem and he wants a solution from a expert. He does not want to know how you get the solution.
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Psychotherapist: In this case customer has a serious problem for which he needs and expert but he wants to be part of the process of solving the product.
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Standardized Process |
Customized Process |
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High Degree Of Client Contact |
Nurse Hiring: Interpersonal Kills stressed Training: Formal including role plays of client situations Promotion: Limited if remain in this box Ownership: Profit sharing, but little equity sharing |
Psychotherapist Hiring: Very Selective experienced experts with industry experience Training: Experiential if any Promotion: Up or out in short time frame Ownership: Broadly shared |
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Low Degree Of Client Contact |
Pharmacist Hiring: Paraprofessionals and other low cost resources Training: Formal, Structured Promotion: Few Opportunities Ownership: Closely help |
Brain Surgeon Hiring: Best and brightest from top schools Training: Informal, apprenticeship Promotion: Fast track, up or out Ownership: Partnership or “Open Equity” |
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Source: What kind of provider are you? (True Professionalism). Free Press.
