Feb 11

There are 4 types of professional practices

  1. Pharmacist: Where customers know what like an aspirin and they want it at lowest price.
  2. Nurse: Here the focus is not just on providing aspirin but on ability to council and guide the client through a process. Customer wants to be involved in decision making process
  3. Brain Surgeon: Here customer has a problem and he wants a solution from a expert. He does not want to know how you get the solution.
  4. Psychotherapist: In this case customer has a serious problem for which he needs and expert but he wants to be part of the process of solving the product.

     
     

  

Standardized Process

Customized Process

High

Degree

Of

Client

Contact

Nurse

Hiring: Interpersonal Kills stressed

Training: Formal including role plays of client situations

Promotion: Limited if remain in this box

Ownership: Profit sharing, but little equity sharing

Psychotherapist

Hiring: Very Selective experienced experts with industry experience

Training: Experiential if any

Promotion: Up or out in short time frame

Ownership: Broadly shared

Low

Degree

Of

Client

Contact

Pharmacist

Hiring: Paraprofessionals and other low cost resources

Training: Formal, Structured

Promotion: Few Opportunities

Ownership: Closely help

Brain Surgeon

Hiring: Best and brightest from top schools

Training: Informal, apprenticeship

Promotion: Fast track, up or out

Ownership: Partnership or “Open Equity”

 

Source: What kind of provider are you? (True Professionalism). Free Press.

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