Sep 04

If you have not already ready my post on zulily engineering blog, it is a good read on what we are building at zulily.  Send me a note if you want to learn more or if you are interested in joining our team. 

In July 2014 we started our journey to building a new data platform that would allow us to use big data to drive business decisions. I would like to start with a quote from our 2015 Q2 earnings that was highlighted in various press outlets and share how we built a data platform that allows zulily to make decisions which were near impossible to do before.

“We compared two sets of customers from 2012 that both came in through the same channel, a display ad on a major homepage, but through two different types of ads,” [Darrell] Cavens said. “The first ad featured a globally distributed well-known shoe brand, and the second was a set of uniquely styled but unbranded women’s dresses. When we analyze customers coming in through the two different ad types, the shoe ad had more than twice the rate of customer activations on day one. But 2.5 years later, the spend from customers that came in through the women dresses ad was significantly higher than the shoe ad with the difference increasing over time.” –

Our vision is for every decision, at every level in the organization, to be driven by data. In early 2014 we realized the data platform we had which was combination of SQL server database for data warehousing primarily for structured operational data + Hadoop cluster for unstructured data was too limiting. We started with defining core principles for our new data platform (v3).

zulily Engineering Blog | Seattle’s Best Engineering Team

Sudhir Hasbe
Vice President of Software Engineering & Product at zulily
Accomplished product management leader with over 20 years of experience building industry-leading products at startup and blue-chip companies. Proven record of leading product teams to deliver business results through customer insights and innovation.

What I do?
1. Be customer advocate
2. Build highly effective teams
3. Lead and motivate teams to drive business & personal goals
4. Passionate about technology (learn, learn, learn)
5. Enjoy public speaking

Few Accomplishments
1. Built a high performing team that transformed zulily to be a data driven company through state of art big data platform in cloud
2. Led program management team to deliver Xbox One catalog and discovery (search, browse, recommendations, social discovery etc.) services across all domains
3. Delivered data acquisition and real-time services to power Xbox One TV initiative
4. Launched Windows Azure Marketplace business with new business model, rich partner eco-system with 40+ leading content providers and integration with various Microsoft products like Excel and SQL Server
5. Drove product management for Azure Storage, SQL Azure & BizTalk Server(B2B) .
6. Bootstrapped BizTalk RFID business at Microsoft with strong partner eco-system
7. Designed interfaces for Sirit Infinity 510 global RFID reader
8. Led a global team across US, India and Japan to design and deliver Enterprise Process Manager industry leading peer-to-peer integration product & e-Data Collect a handheld data collection solution for enterprise customers
9. Developed key components of integration framework for Baan ERP used by most Baan customer in the world
10. Participated in GS1 working groups to define EPC global(GS1) RFID interface standards

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